According to the leading cosmetics industry and market research organization, Kline & Company, “While hydroquinone (HQ) has been the standard ingredient in the physician dispense area for the treating of hyperpigmentation, this component is surrounded by controversy owing to some of its related side effects. Europe has already banned HQ in concentrations higher than 1%; it has been banned from five U.S states – New York, Texas, New Hampshire, Montana, and Massachusetts.” Kline also sees this trend as the reason for the rise of hydroquinone-free or HQ-free skin brightening products that features other options to HQ.
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